Some Highly Effective Sustainable Packaging Solutions

If you want to shift to greener product packaging solutions, you will have to incorporate new materials and efficient equipment to meet eco-friendly packaging requirements. Sometimes, you may not need to change the equipment. Using earth-friendly materials in the right way can help you meet sustainability goals.

Sustainable packaging solutions that help change band perception

A newly published research, How Fast Delivery and Quality Packaging Drives Customer Loyalty, suggested that 87% of online shoppers identified shipping speed as a critical factor in the decision to buy from a brand again. Needless to say, online consumers want their respective e-commerce brands to ship their products as quickly as possible.

Another interesting fact is that consumers care a lot about product packaging too. The fact of the matter is that about 40% of shoppers tend to get convinced by product packaging. In other words, product packaging changes brand perception significantly.

With more businesses embracing upscale packaging, consumers are taking notice of packaging trends. They consider it a priority while ordering products. They take note of personalized packaging and sustainability. While how you create personalized notes depends entirely on your product and brand, sustainability practices are more generic. So, we will discuss sustainability in the remaining part of this post.

What is sustainable packaging?

Sustainable packaging is a product packaging approach that reduces its environmental impact over time. It can do so through different ways, including the use of recycled or raw materials, minimizing the production process to reduce carbon footprint, and creating reusable packaging products.

While sustainable packaging seems to benefit the environment entirely, it also takes into consideration social and economic factors. For instance, using plant-based packaging seems a more viable solution. However, it could require clearing rainforests.

The economic factor is also crucial in eco-friendly packaging. If you are using eco-friendly packaging options, you have to make sure that they are priced competitively over other traditional packaging options.

The most crucial thing to notice here is that eco-friendly definitions are not always black and white. There is no sure way you can call a particular packaging method sustainable. It is crucial to look into several factors that see the number of checks.

Sustainable packaging solutions

According to some researches, about 80% of plastics we throw into garbage end up in the oceans. Another research shows that about 80% of turtles and 70% of seabirds ingest plastics. Certain companies are fighting back on this to let others become committed to reducing packaging wastes in the ocean. The best way to do so is to develop biodegradable packaging solutions, at least for food products ad beverages. Many companies are in the process of developing compostable food packaging solutions to lessen the packaging waste impact on the environment and oceans.

Labeling plays a critical role in sustainable packaging. You may be using the best quality materials, but they are not going to be much beneficial if you fail to educate your customers about how to dispose of those materials.

Sustainable packaging can be a complicated topic to cover if you look for generic solutions. The best way is to look into the requirements of your product and brand.